WARLOCKS Gym
2025
Warlock’s Gym was built to break away from the generic fitness experience, positioning itself as a premium, all-in-one training ground for strength, recovery, and performance. From powerlifting racks to reformer pilates and open recovery spaces, the brand needed to embody aggression, precision, and modern luxury. My role was to craft a complete brand identity system that could live across apparel, interiors, digital platforms, and large-scale environmental graphics.
The visual direction leans into bold, masculine energy with a palette of black, white, and Acid Yellow. Every design element, from the logo to signage and gym merch, was built to make Warlock’s instantly recognizable, whether on a barbell, a hoodie, or a 20-foot wall.
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