YUSHIMAMI
Service:
Service:
Service:
Identity, Apparel, Web Design
Identity, Apparel, Web Design
Identity, Apparel, Web Design
Client:
Client:
Client:
Aayushi Kathrotiya
Aayushi Kathrotiya
Aayushi Kathrotiya
Field:
Field:
Field:
Bodybuilding, Health & Wellness
Bodybuilding, Health & Wellness
Bodybuilding, Health & Wellness
Year:
Year:
Year:
2023, 2025
Team Yushimami is a personal training brand launched to celebrate Aayushi’s IFBB Wellness Bodybuilding debut. I created the brand identity and initial t-shirt design as part of a campaign that aimed to educate, inspire, and build a strong fitness community. I also shot the visuals and directed a launch trailer to introduce the brand and promote the limited-edition merch drop.
Following this, we designed a custom website for her coaching business, an online home that reflects her energy, professionalism, and commitment to helping clients grow. With a bold visual system and clean user experience, the site serves as a hub for training programs, consultations, and lead generation.
Most recently, we launched the Muscle Mami Lifting Club, a new t-shirt and community concept inspired by Aayushi’s spirit animal, the tiger. Created for her second IFBB show, this design builds on the original brand while evolving it into a confident, strength-first identity for powerful women in fitness.
Following this, we designed a custom website for her coaching business, an online home that reflects her energy, professionalism, and commitment to helping clients grow. With a bold visual system and clean user experience, the site serves as a hub for training programs, consultations, and lead generation.
Most recently, we launched the Muscle Mami Lifting Club, a new t-shirt and community concept inspired by Aayushi’s spirit animal, the tiger. Created for her second IFBB show, this design builds on the original brand while evolving it into a confident, strength-first identity for powerful women in fitness.
Following this, we designed a custom website for her coaching business, an online home that reflects her energy, professionalism, and commitment to helping clients grow. With a bold visual system and clean user experience, the site serves as a hub for training programs, consultations, and lead generation.
Most recently, we launched the Muscle Mami Lifting Club, a new t-shirt and community concept inspired by Aayushi’s spirit animal, the tiger. Created for her second IFBB show, this design builds on the original brand while evolving it into a confident, strength-first identity for powerful women in fitness.
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